Home Haircare Anchors Aweigh Hair Co. finds hair care success

Anchors Aweigh Hair Co. finds hair care success

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ALI JAMES, SHOPPER NEWS CORRESPONDENT
Printed 7:00 a.m. ET Nov. 10, 2017

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Pure hair care merchandise made by veterans, domestically.
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Anchors Aweigh Hair Co. was based in 2013 by Benjamin David, a U.S. Military veteran.

“My brother had handed away two weeks earlier than I obtained out of the Military,” mentioned David, who was within the 82nd Airborne Division specializing in parachute assault operations. “I attempted a number of totally different careers, ended up in Dallas at Toni&Man (Hairdressing Academy) and simply fell in love with merchandise and altering individuals’s lives by means of hair.”

David mentioned that regardless of rising up poor, his brother taught him how particular “rockin’ a cool hair model” could possibly be.

“I grew up below my brother’s shadow, I by no means actually had confidence till I used to be within the Military,” mentioned David. “I might by no means have thought I may have created one thing like Anchors Aweigh.”

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Unable to discover a hair product he beloved, David began “messing round’ along with his personal formulation in 2012 in his North Knoxville residence. “I made some waxes and gave them to a few of my Military mates,” mentioned David. “I took one to a magnificence present in Chicago. Then polished the method and dived deeper into studying about beauty formulation.”

The primary product David formally launched was “Teddy Boy Unique.” The vary has expanded to different handcrafted pomades and clay hair-styling merchandise, Teddy Boy Rise and Shine shampoo and conditioner, beard oil, beard wax and a beard comb.

“I exploit natural and bamboo extracts, Provitamin D with eucalyptus, Tea Tree and peppermint important oils,” mentioned David.

Pumpkin Spiced Pomade, a seasonal product, accommodates pumpkin seed oil and cinnamon oil – a hair development selling oil. In early 2015, Birch Field – a curated field obtainable by subscription – requested David for 10,00zero samples.

“It was at this level that I wanted to take a danger,” he mentioned. “There was simply product throughout my home, and with a 5-year-old, working from residence was horrible.”

David moved Anchors Aweigh Hair Co. to Middlebrook Pike as the following massive step.

David mentioned Instagram and YouTube evaluations by vloggers, resembling The Pomp and BluMaan, have generated plenty of further salon orders.

“The video format reveals the product and the way it strikes by means of the hair,” he mentioned. The web site, loveanchors.com, additionally options how-to movies for the right pompadour and males’s hair styling suggestions.

David’s Anchors Aweigh hair care merchandise in small batches and are petroleum, sulfate, alcohol and as he says, “sissy” free to offer the freshest pomades and clays attainable.

To offer again, David donates handmade hand sanitizer and a few hygiene merchandise to abroad army items and to native homeless shelters. “I make hand sanitizer and put ‘Bruised however not damaged’ on it for individuals to really feel higher,” he mentioned. “I donate cash to barber faculties and printed ‘Rise and Rebuild’ T-shirts to lift cash for a Smoky Mountains aid fund.” He’s additionally elevating cash for the Purple Cross by means of the gross sales of his Pumpkin Spiced Pomade.

David plans to display screen print extra seasonal T-shirts and is on the lookout for a location to open an Anchors Aweigh Hair Co. flagship retailer.

Anchors Aweigh is obtainable at Nothing Too Fancy, in salons and in Complete Meals in Knoxville. David additionally has worldwide distributors, together with Australia and Japan. 

The corporate may also be on the Retropolitan Craft Truthful on Nov. 19.

6 Males’s hair styling suggestions you need to know

1. For quantity, apply your product from the highest of your head right down to the entrance after which work by means of the entrance. A focus of product behind the entrance will work as stilts for raise and quantity.

2. For max quantity at all times use a blow drier. The important thing to a voluminous blow dry is to let your roots cool backwards. This may set your hair right into a backwards course and can create raise.

three. For matte, dry seems, apply product to dry hair and tousle.

four. For slick seems or for extra shine, comb in water-based merchandise to damp hair.

5. Extra quantity on the middle of your head will create the phantasm of a extra squarish-jaw. The imaginary line working down your face will elongate your chin

6. Don’t Google for solutions, search YouTube for higher hair styling tutorials.

Supply: Benjamin David, creator of Anchors Aweigh Hair Co.

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